Product (or service) portfolio management includes a number of management activities which run from the moment that a new idea concerning a product arises until the eventual offering of ongoing support to customers who have bought the new product. Each company carries out portfolio management, either consciously or unconsciously.

Challenge

Many ICT companies in the SME market have a product driven approach when selling their products and services. This implies that they look less at the market needs. Initially this should not be a problem, it is clear to the market. If market demand is going to change however, many suppliers would like to go along with that changed demand. The problem then arises that the portfolio is not sufficiently flexible and that other suppliers are able to provide. How do we solve this problem?

Strategy ... Implementation

Product portfolio management is the process to manage new product ideas, project proposals and projects in development as a portfolio in order to:

• Maximise the value of the portfolio;
• Balance the portfolio and;
• Keep portfolio in line with business strategy.

By categorising and reviewing projects in the entire portfolio, a comprehensive overview is being offered which can be used to prioritise and select projects.

Make or Buy

If you would like to add other companies' products to your portfolio or if you want to develop your products in low income countries, then Interim BizNet is able to source products or offshore or nearshore providers through its global network.

... Result

A Portfolio Management project in cooperation with Interim BizNet offers the following results:

• Maximises the ROI (Return on Investment) on product innovations
• Maintains your competitive position
• Ensures efficient and effective allocation of scarce resources
• Provides a link between project selection and business strategy
• Provides focus
• Communicates priorities
• Provides balance
• Results in objective project selection.

For more detailed information regarding Portfolio Management services from Interim BizNet, kindly contact us.